This article explains why many traditional oral supplements—despite having effective ingredients—often fail to deliver the expected benefits. It analyzes how harsh gastrointestinal conditions such as gastric acid, bile salts, and digestive enzymes degrade nutrients before absorption. The article then introduces liposomal technology as a breakthrough in overcoming these barriers, offering enhanced stability, improved bioavailability, and better nutrient delivery. Backed by scientific studies, it highlights the advantages of liposomes for brands, manufacturers, and bulk buyers aiming for higher product efficacy and market differentiation.